Let them imagine what they want to imagine.

The secret of success in advertising is to care passionately but ultimately not give a shit.

If you are not able to follow, then you won’t be able to lead.

Welcome to the board. The place where shit flows upwards.

Aways keep a book of potentially good ideas. News clippings, movie scenes, songs, art, whatever really.

Don't just stand there. Do something.

There is no such thing as a bad idea - only an inappropriate one.

Do real stuff that real people really value first (and second and third ..), worry about everything else last.

Never stop reading and always have something to read with you, especially when you travel.

Be nice to everyone on your way up, for you never know who you will meet on the way down.

If it doesn't kill you, or get you arrested, just do it.

Smile first, even if you plan to criticise someone.

Price is the first indicator of quality.

Always empty the dishwasher before you go to bed - even if that is 3 am.

Do as you would be done by.

People won't remember what you said, they won't remember what you did, but they'll never forget how you made them feel.

Just remember everyone is an expert at their own job, and marketing.

Work hard and be nice.

It's ok to disagree, but there is no need to be disagreeable about it.

Don’t believe everything you think.

You can't polish a turd...but you can roll it in glitter.

All you need to be is just a little bit better than you were yesterday…now you can manage that more than an Oscar or an Olympic medal.

If you can’t be kind be quiet.

Don’t be mean giving credit. There’s plenty of glory for everybody in success.

It’s amazing what can be achieved when you don’t care who gets the credit.

The most difficult thing is the decision to act, the rest is merely tenacity.

Never stop learning.

Make your life you life’s work.

It’s not what you say that counts, it’s what they hear that matters.

Look for the miracle in everything.

If there is doubt, there is no doubt.

I've failed over and over and over again in my life and that is why I succeed.

There are those that can. The rest are can'ts.

It's not the situation that you find yourself in that matters, it's how you react to the situation that you find yourself in that matters.

Remember that however bad things get they usually turn into a funny story later.

Many of life's failures are people who did not realize how close they were to success when they gave up.

Write at least one book in your lifetime.

Don’t just say you don’t do bad things - don’t do them.

When creating a brand you only need the answers to 3 questions. 1. What is the problem? 2. What is the solution? 3. Why can only they do it?

3 rules of management. 1) Fire the arseholes. 2) Get out of the way. 3) Make everything a learning experience.

Ask yourself what gets you out of bed in the morning?

We can't solve problems by using the same kind of thinking we used when we created them.

Always look at both sides before you judge.

Be decent to people.

Lord, protect me from my friends; I can take care of my enemies.

Good things happen to good people.

The phone will never ring unless you make the first call.

The skill of sculpting is you just chip away everything that isn't David.

Whatever is unconscious to you, happens upon you as fate.

How you are to others on the way up is how they will be to you when you plateau, stall or fall. And you will.

Good looks opens doors. Good hair blows them off the hinges.

Near enough is not good enough.

Don't just write it, say it.

Today you are You, that is truer than true. There is no one alive who is Youer than You.

You have two choices in life, to sit in the trench and wait for the enemy to come to kill you; or go climb out over the top and come out shooting.

Don't take "No" from someone who can't say "Yes".

Reach for the stars but keep your feet on the ground. 

When we are no longer able to change a situation, we are challenged to change ourselves.

There are three constants in life...change, choice and principles.

Always be prepared to apologise when you’re wrong.

Great minds like a think.

Make things as simple as they need to be, and no simpler.

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes ... the ones who see things differently -- they're not fond of rules, & they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things.They push the human race forward, & while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.

Avoid buying the best of what you are offered, but instead work out what you need and go find it.

All generalistions are bad.

There are those that write the rules. Those that follow the rules. And those that bend the rules.

You are the only person in your own personal pity party, so the sooner you get out of it and get on with it, the better.

The single biggest problem with communication is the illusion that it has taken place.

There are those that think with their left brain. The rest are right.

Be nothing but yourself.

Leadership is about empathy - having the ability to relate and connect with people for the purpose of inspiring and empowering them.

If you want things to change, you have to change things.

Take worries off your bosses desk.

You miss 100% of the shots you never take.

Before publishing any significant note, publication, deck, or making any big decision, sleep on it. If you're ever told 'I have to have your answer now' ignore it.

You can’t bin a bus.

Design a life.

Speak Up. Speak up to inspire others. Speak up to challenge and change. Speak up to celebrate and praise.

Seek forgiveness, not permission.

Measure twice, cut once.

Listen to learn. Learn to listen.

When people advise you that things can’t get any worse, beware, they nearly always do!

Nobody knows anything.

If you follow conventional wisdom, all you'll ever be is conventional.

To thine own self be true.

I've lived through some terrible things in my life, some of which actually happened.

Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.

When you come to a roadblock, take a detour.

"I am a rebel." Answer written to the question describe yourself in 3 words.

Never move jobs only for the money.

The more you do, the more you do.

Always face the sun so your shadows will be behind you.

Less is more.

Seek to understand before you seek to be understood.

The human mind is like a parachute. It works much better when it's open.

Always be true to yourself.

What matters is what matters to the people that matter.

Do unto others as you'd like to be done by. But if they screw you, screw them back.

Be kind whenever possible. It is always possible. And be kinder than is necessary.

Spend time preparing before meeting lawyers. They charge by the hour.

When driving, always treat everyone else on the road as an idiot. Whether walking, on bikes, motorbikes, or in cars always assume those near you will do something amazingly stupid.

Turn that doubting, critical voice into a supportive one.

Sign your letters in blue pen, so people know it is you and not a photocopy

Always get into a sports car bottom first (so as not to flash your pants in a skirt).