What matters is what matters to the people that matter.

Remember that however bad things get they usually turn into a funny story later.

You miss 100% of the shots you never take.

Don't just write it, say it.

Do unto others as you'd like to be done by. But if they screw you, screw them back.

How you are to others on the way up is how they will be to you when you plateau, stall or fall. And you will.

To thine own self be true.

Write at least one book in your lifetime.

If you follow conventional wisdom, all you'll ever be is conventional.

"I am a rebel." Answer written to the question describe yourself in 3 words.

There are three constants in life...change, choice and principles.

You are the only person in your own personal pity party, so the sooner you get out of it and get on with it, the better.

All you need to be is just a little bit better than you were yesterday…now you can manage that more than an Oscar or an Olympic medal.

When driving, always treat everyone else on the road as an idiot. Whether walking, on bikes, motorbikes, or in cars always assume those near you will do something amazingly stupid.

Always face the sun so your shadows will be behind you.

Near enough is not good enough.

There is no such thing as a bad idea - only an inappropriate one.

Always empty the dishwasher before you go to bed - even if that is 3 am.

Good things happen to good people.

Don’t believe everything you think.

Reach for the stars but keep your feet on the ground. 

Make things as simple as they need to be, and no simpler.

Never stop reading and always have something to read with you, especially when you travel.

The secret of success in advertising is to care passionately but ultimately not give a shit.

If you can’t be kind be quiet.

Avoid buying the best of what you are offered, but instead work out what you need and go find it.

Don't just stand there. Do something.

Turn that doubting, critical voice into a supportive one.

I've lived through some terrible things in my life, some of which actually happened.

You have two choices in life, to sit in the trench and wait for the enemy to come to kill you; or go climb out over the top and come out shooting.

Aways keep a book of potentially good ideas. News clippings, movie scenes, songs, art, whatever really.

All generalistions are bad.

Be decent to people.

You can’t bin a bus.

Nobody knows anything.

Ask yourself what gets you out of bed in the morning?

Be nice to everyone on your way up, for you never know who you will meet on the way down.

I've failed over and over and over again in my life and that is why I succeed.

Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.

It's ok to disagree, but there is no need to be disagreeable about it.

Less is more.

Smile first, even if you plan to criticise someone.

Spend time preparing before meeting lawyers. They charge by the hour.

Always be prepared to apologise when you’re wrong.

Just remember everyone is an expert at their own job, and marketing.

Many of life's failures are people who did not realize how close they were to success when they gave up.

Before publishing any significant note, publication, deck, or making any big decision, sleep on it. If you're ever told 'I have to have your answer now' ignore it.

There are those that write the rules. Those that follow the rules. And those that bend the rules.

Price is the first indicator of quality.

Welcome to the board. The place where shit flows upwards.

Do as you would be done by.

The single biggest problem with communication is the illusion that it has taken place.

When creating a brand you only need the answers to 3 questions. 1. What is the problem? 2. What is the solution? 3. Why can only they do it?

The skill of sculpting is you just chip away everything that isn't David.

When you come to a roadblock, take a detour.

Be kind whenever possible. It is always possible. And be kinder than is necessary.

Good looks opens doors. Good hair blows them off the hinges.

If you want things to change, you have to change things.

When we are no longer able to change a situation, we are challenged to change ourselves.

It's not the situation that you find yourself in that matters, it's how you react to the situation that you find yourself in that matters.

Seek to understand before you seek to be understood.

Be nothing but yourself.

Always look at both sides before you judge.

Speak Up. Speak up to inspire others. Speak up to challenge and change. Speak up to celebrate and praise.

Look for the miracle in everything.

Design a life.

Leadership is about empathy - having the ability to relate and connect with people for the purpose of inspiring and empowering them.

The phone will never ring unless you make the first call.

Listen to learn. Learn to listen.

Don’t just say you don’t do bad things - don’t do them.

When people advise you that things can’t get any worse, beware, they nearly always do!

Seek forgiveness, not permission.

The more you do, the more you do.

Do real stuff that real people really value first (and second and third ..), worry about everything else last.

If there is doubt, there is no doubt.

It’s amazing what can be achieved when you don’t care who gets the credit.

Whatever is unconscious to you, happens upon you as fate.

We can't solve problems by using the same kind of thinking we used when we created them.

It’s not what you say that counts, it’s what they hear that matters.

There are those that can. The rest are can'ts.

There are those that think with their left brain. The rest are right.

If you are not able to follow, then you won’t be able to lead.

Take worries off your bosses desk.

If it doesn't kill you, or get you arrested, just do it.

Don't take "No" from someone who can't say "Yes".

Lord, protect me from my friends; I can take care of my enemies.

Work hard and be nice.

Never stop learning.

People won't remember what you said, they won't remember what you did, but they'll never forget how you made them feel.

Always be true to yourself.

The human mind is like a parachute. It works much better when it's open.

You can't polish a turd...but you can roll it in glitter.

Sign your letters in blue pen, so people know it is you and not a photocopy

The most difficult thing is the decision to act, the rest is merely tenacity.

Today you are You, that is truer than true. There is no one alive who is Youer than You.

Never move jobs only for the money.

Measure twice, cut once.

Don’t be mean giving credit. There’s plenty of glory for everybody in success.

Make your life you life’s work.

3 rules of management. 1) Fire the arseholes. 2) Get out of the way. 3) Make everything a learning experience.

Let them imagine what they want to imagine.

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes ... the ones who see things differently -- they're not fond of rules, & they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things.They push the human race forward, & while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.

Always get into a sports car bottom first (so as not to flash your pants in a skirt).

Great minds like a think.